About Us

Project Endure is a team effort driven by purpose, resilience and creativity.

Drew is taking on the challenge and pushing himself to his absolute limits to show what we are truly capable of. Tonicha is shaping the message and driving it into the world, ensuring the story reaches the people who need it most. Ewan is capturing the raw, unfiltered reality behind the journey, the highs, the breakdowns, the moments that change everything and turning it into a film capable of inspiring positive change across the nation.

Together, we’re turning struggle into strength, and movement into meaning.

Raising awareness for mental health through one of the most powerful tools we have: the human story.

Drew's Story

After facing his own personal battles with mental health in his early twenties, Drew found an unexpected lifeline in running. What started as a spontaneous, drunken bet to complete an ultramarathon quickly became the turning point in his life revealing the power of hardship, structure, and physical suffering as tools for healing.

Drew has since completed several ultramarathons, pushing his physical and mental limits.His most recent achievement was completing the Marathon des Sables, often referred to as the toughest footrace on earth. This six-day, 250-kilometre ultramarathon through the Sahara Desert tests even the most seasoned athletes.

But Drew’s mission isn’t just about pushing physical limits. It’s about using these challenges to inspire others to face their own, and to prove that real strength is built in the hardest moments. Drew firmly believe that they key to overcoming mental health challenges lies within our own minds, and his relentless pursuit of that answer will be evident throughout Project Endure.

Now, through Project Endure, Drew is channeling his journey into a mission to raise awareness and funds for two important charities. By sharing his story and taking on new challenges, he aims to inspire others to find strength and hope in their own battles.

The Team Behind The Scenes

Ewan Champion-Smith

Filmmaker

Ewan is capturing the journey behind Project Endure, documenting the highs, lows and everything in between. With a film degree from Bournemouth University and a background in storytelling through video, he’s bringing the project to life through powerful, honest visuals that show the real impact of the challenge.

Learn more about Ewan's work here.

Tonicha Ward

Marketing & Communications

Tonicha is leading the marketing, branding and social media for Project Endure, helping to share the story behind the challenge and raise awareness for the cause. With a background in strategic marketing and a passion for purposeful projects, she’s making sure the message reaches and resonates with as many people as possible.

Learn more about Tonicha's work here.

About Us

Drew's Story

The Team Behind The Scenes

Our Partners